Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

This is a systematic literature review paper that aims to synthetically report on the challenges
of implementing circular economy (CE) in the fashion industry, to help key stakeholders in …

Purpose This study aims to explore the factors that encourage Generation Z consumers to
turn an ethical purchase intention into purchase behaviour. Theory of planned behaviour …

Evolving internet technology has brought about changes in consumer lifestyle and
increased online shopping. Grounded in the theory of technology readiness (TR), this study …

This study explores the factors that influence consumer purchase intention and behavior for
organic vegetables in Brazil. A conceptual model based on the theory of planned behavior …

The clothing industry holds huge potential for improvement concerning various aspects of
sustainability. Although consumer attitudes towards sustainable products and services, both …

In today's society, the trend of ethical consumerism is undeniable. Yet, even though
consumers are ethically concerned, they rarely transform their intentions into a green …

The growth in ethical consumption behaviour and greater interest in sustainable fashion
from a production side provides grounding for the emergence of a new consumer market for …

In many situations, consumers use green products without a deliberate choice to use or
purchase the product. This research explores how using a green product (eg, a pair of …

This study aims to analyze what drives and prevents the purchasing of eco-friendly products
across different consumer groups and develops a conceptual model embracing the positive …