Over the past few years, the popularity of social media influencers (SMIs) has been growing
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …

This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

Social networking in the form of online communities and social groups is a characteristic of
social media communication that has profound implications on the identity dynamics and …

Social media influencers are widely employed as a marketing strategy as they successfully
attain trust from followers. Applying the social exchange theory and its principle of …

Influencers increasingly provide sources of information and innovation to followers.
Grounded in balance, cognitive dissonance, and congruity theories, the current article …

Abstract Pada era Internet of Things, membuat masyarakat tidak bisa lepas dengan internet
dalam menjalankan aktivitasnya, khususnya Generasi Z yang diaggap sebagai iGeneration …

This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for
marketers, little is understood about the sociopsychological motives that drive consumers to …

Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …

Research is needed to identify novel ways to influence Generation Z female consumers'
behavior when they interact with various technologies. This study investigates how …