DIGITAL MARKETING CHALLENGES AND OPPORTUNITIES IN IMPROVING MSME PERFORMANCE

NP Alzahra, S Destriani, ZH Yaulizka… - Faculty of Economics …, 2024 - proceeding.unikal.ac.id
The purpose of this study is to find out and explain the challenges and opportunities of
digital marketing in improving the performance of MSMEs. The data of this study is MSMEs …