The Effect of Gojek's Gamification Strategy (GoClub) Towards Customer Loyalty

A Shahisa, F Aprilianty - … Journal of Research in Business and …, 2022 - myjms.mohe.gov.my
The development of technology contributes to the growth of online transportation sectors in
recent years, including Gojek, an online transportation originating from Indonesia. In 2021 …

The Impact of Shopee's Youtube Ads Shopee Version 4.4 Mega Elektronik Sale on Purchase Intention

ZA Fataron - Journal of Digital Marketing and Halal Industry, 2021 - journal.walisongo.ac.id
Shopee's e-commerce in recent years has dominated the Indonesian online market because
it offers a variety of attractive features. The support for Youtube Ads makes it easier for …

The effect of monthly promotion, gamification, user interface usability & attractiveness on the marketplace repurchase intention

D Matthew, GR Hellianto, NS Putra… - 2021 International …, 2021 - ieeexplore.ieee.org
This study aims to examine the determinant factors of e-commerce repurchase intention. The
research design is a quantitative model. The sample size is 206 respondents, using …

Impact of Gamification Element Towards Continuance Intention at Indonesia Marketplace

E Halim, D Sandra, H Hartono… - 2022 International …, 2022 - ieeexplore.ieee.org
In this era, the marketplace needs to use various strategies in their business and marketing
to compete with other businesses to have a competitive advantage that can attract …

Pelatihan Konsep Gamification Profiling Pada SMA Negeri 3 Semarang

I Gamayanto, H Haryanto… - ABDIMASKU …, 2023 - abdimasku.lppm.dinus.ac.id
Gamification merupakan fenomena luar biasa mengenai bagaimana kita dapat melibatkan
pengguna untuk dapat memahami bisnis yang kita miliki. Para pengguna akan dapat …

[PDF][PDF] Eksistensi Play dan Labour dalam Penggunaan In-App Game pada Aplikasi Lokapasar Shopee

ASB Dahana - Jurnal Komunikasi dan Kajian Media, 2024 - journal.untidar.ac.id
Penelitian ini bertujuan untuk mendeskripsikan praktik bermain (play) dan perburuhan
(labour) dalam penggunaan in-app game pada aplikasi lokapasar. Berbagai peneliti …

Pengaruh Gamification Dan Perceived Enjoyment Terhadap Repurchase Intention Pada Pengguna Aplikasi Mobile Shopee Mahasiswa FEB UNESA

E Ratnasari - Jurnal Ekonomi, Manajemen Pariwisata …, 2022 - ejurnal.stie-trianandra.ac.id
Teknologi kini semakin berkembang pesat dengan bertambahnya kegunaan internet untuk
melaksanakan transaksi jual beli melalui marketplace. Shopee menduduki peringkat kedua …

Analisis Pengaruh Faktor-Faktor Gamification dan Enjoyment Dalam Shopee Games terhadap Online Purchase Intention pada Aplikasi Shopee

AM Eldhia, I Iriyanti - Jurnal Manajemen dan Usahawan …, 2022 - scholarhub.ui.ac.id
The growth of technology has prompted changes in consumer shopping behavior to become
more practical and e-commerce has become an option both globally and in Indonesia. This …

The Concepts of Gamification Profiling to Generate Smart City Maturity Level Mapping & Social Profiling (Smart Society)

I Gamayanto, HT Maulana, TH Sirait… - … (International Journal of …, 2023 - ijistech.org
Gamification is an extraordinary phenomenon of how we can engage users to understand
our Business. Users can get many interesting things from gamification offered by business …