The increasing emphasis on understanding the antecedents and consequences of customer-
to-customer (C2C) interactions is one of the essential developments of customer …

This study explores the role of customers' social network in their defection from a service
provider. The authors use data on communication among one million customers of a cellular …

It has been conjectured that the peer-based recommendations associated with electronic
commerce lead to a redistribution of demand from popular products or" blockbusters" to less …

This manuscript investigates if and how startups can utilize referral campaigns to increase
Internet enabled software adoption. It is analyzed how geographic proximity, tie strength and …

In this chapter, I approach the theme of the connected customer from a network perspective.
That is, I look at the issue by explicitly considering the structure of connections or ties among …

Geographic proximity has become increasingly relevant due to the growing number of
marketing services that use consumers' geographic locations, thus increasing the …

This paper examines firm internationalization on social networking sites (SNS). It
systematically examines costs faced by an internationalizing firm and how firms react to …

Although online doctor consultations are rapidly gaining popularity, physicians must actively
participate in physician–patient interaction platforms to fully unlock their potential. Through a …

Social contagion effects due to geographical proximity refer to the social effects wherein the
behavior of an individual varies with the behavior of other individuals who are …

Researchers and practitioners have long been aware of the capacity to use information on
consumers' product adoptions and defections to forecast the adoption and defection …