Prior research has provided valuable insights into how and why employees make a decision
about the adoption and use of information technologies (ITs) in the workplace. From an …

Research has demonstrated that two types of affect have an influence on judgment and
decision making: incidental affect (affect unrelated to a judgment or decision such as a …

The authors examine the growing and pervasive phenomenon of brand alliances as they
affect consumers' brand attitudes. The results of the main study (n= 350) and two replication …

Bundling is pervasive in today's markets. However, the bundling literature contains
inconsistencies in the use of terms and ambiguity about basic principles underlying the …

Abstract Contingent Valuation in Practice takes the reader through each of the basic steps in
the design and administration of a contingent-valuation study. The text is written for the …

Many firms divide a product's price into two mandatory parts, such as the base price of a mail-
order shirt and the surcharge for shipping and handling, rather than charging a combined …

As you walk down a supermarket aisle, you pass an end-of-aisle display of canned tomato
soup. There is a sign on the display that says “Limit 12 per customer.” Would such a sign …

Novel approaches to service bundling in the passenger transportation market are enabled
by technology driven innovations and give rise to so called Mobility as a Service (MaaS) …

Marketers are increasingly offering bundles that combine cross-category, seemingly
unrelated items. This article examines the conditions under which framing a discount as …

Events, arts programs, and civic activities are oftentimes sponsored by more than one
company/brand. In contrast to the interest in multiple-brand marketing activities in other …