Diversity, equity, and inclusion (DEI) is ubiquitous in today's public discourse, underpinned
by societal recognition of inequality and demands for less discrimination. Further, DEI …

Considering the increasing number of cobranding agreements (ie, brand alliances) taking
place between competing firms, we study this phenomenon by highlighting its different …

Bioenergy with carbon capture and storage (BECCS) is a key negative emission technology
in response to climate change. The industrial chain of BECCS is composed of multi-agent …

Creating alliances among firms that link two or more brands has become a pervasive
practice. Unfortunately, the co-branding strategy is not known and applied by many SMEs …

Governing Boards of postsecondary institutions and systems, the stakeholders with the most
legal power and responsibility for institutions, do not have a strong record of contributing to …

Purpose Brand alliances take various forms, yet academic research has not investigated
how value spillovers differ between partners. The purpose of this paper is to address …

Themed routes are powerful regional development and marketing tools that attract tourists
around the world. India has committed to developing multiple themed routes through the …

This paper discusses five emergent trends within brand portfolio management. These
important trends are presented in the following order and format: reiteration between …

This paper initially defines and elaborates the conception of luxury partner brand from
theoretical sources in luxury branding, conspicuous consumption, co-branding and …

While it is clear that minority-owned businesses are growing rapidly in the United States,
research shows many tend to have high failure rates because of low profitability and low …