Economic prosperity has changed consumer demographics and technological factors have
made consumers demand for better quality and efficient service. The service industry is …

The captains of our economy are more than aware of the importance of small industries
(ISS) in terms of employment potential, productivity, use of indigenous resources, balanced …

The importance of banking in an economy can never be overstated. In Kerala, the
cooperative banks play a major role along with the commercial banks in catering to the …

Abstract As we know, 10 Public Sector Banks (PSB) were merged with 4 big PSB on 30
August 2019. So now the number of Public Sector Banks in India reduced to 12. On the other …

The banking industry in India underwent a massive credit creation exercise over the last 2
decades. While traditional banking institutions evolved with time, newer banking institutions …

This article studies the importance of retail banking to the development of Ghana, a case
study of Adum metropolis. This aims to provide the explanation as to why people do not …

Savings and investments are the most important ingredients of capital formation for an
economy; therefore, the promotion of domestic savings is a must to boost the process of …

As the new century and millennium get underway it is appropriate to reflect upon, and plan
for, expected changes in accounting practice and finance and the implications of these …

The study supports the empirical exposition of the marketing strategies in banking industry.
The present chapter deals with marketing strategies of public and private sector banks in the …

Relationship building is the main goal for any organization wheth~ r it belongs to service
industry or manufacturing industry. BanJ<. g in India are one such service industry where the …