Commentary issues that are deep, personally challenging and potentially painful. 23 At the
same time, they offer a therapeutic opportunity to participants where they can revisit and …

Studies on affect and affective atmospheres have been a topic of increasing interest in
marketing, particularly in the management of consumption and retail spaces where service …

This paper presents a study offering insight and understanding of the emerging concept of
lifestyle consumption community in the context of sports betting in Australia. Recent research …

Transformative consumer researchers seek to enhance consumer well-being by tackling
some of the more difficult and intractable social problems and getting the results into the …

Using data from an empirical study involving in-depth interviews with five qualitative
researchers, a conceptual lens based on power dynamics and imbalances is applied to …

Purpose–The purpose of this article is to demonstrate why the time is ripe for a reflexive turn
in social marketing, in response to criticisms of social marketing as neo-liberal, positivist and …

Drawing on the author's experiences and reflections of researching vulnerable people for a
housing research project, this article explores the ethical dilemmas, and the health and …

There is a need for better evidence on how to effectively support consumer partnerships in
research (CPR). This paper aims to provide a practical checklist for market researchers to …

In ethnographic and participatory studies, the study location is often claimed to have an
obvious significance, whereas, in the methodology literature on qualitative interviews, this …

Whilst there is nascent literature surrounding researcher vulnerability, little is known about
how memories and anticipations can elicit researcher vulnerabilities, and vulnerable …