Over the past two decades, scholarly interest in employer branding has strongly increased.
Simultaneously, however, employer branding research has developed into a fragmented …

Purpose The present study aims to propose a novel employee-centric framework for the
study of employer brand attractiveness. This framework disentangles the role of employer …

Employer branding has become a top management priority as more and more companies
realize that human resources are among the most valuable intangible assets they possess …

Purpose The purpose of this paper is to present a conceptual framework for employer brand
equity (EBE) that combines both perspectives of employer brand customers into a unified …

Aim/purpose–This paper systematically reviews the literature of employer branding (EB) and
employee-based brand equity (EBBE) using the Application Programming Interface (API) …

The employer brand concept has been dynamically developing over the past 20 years.
Although there are substantial advantages given by the employer brand, its value for specific …

Crowdsourcing platforms are a valuable source of information for employees and firms. They
have become an essential part of human resource practices, such as recruiting, employee …

Success in attracting talent in the hospitality industry rests on employers' ability to project
value proposition that closely corresponds with the requirements of its target employees …

Purpose The purpose of this paper is to identify what attention science pays to CSR
communication for the process of career orientation and employer decision-making by the …

Employer branding of a positive diversity reputation creates the expectation that an
organization is a good place to work for traditionally excluded groups. Due to today's racial …