Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

Purpose This study conducts a systematic literature review to synthesize the extant literature
primarily on “online shopping consumer behavior” and to gain insight into “What drives …

Purpose The present study seeks to identify the salient mobile shopping (m-shopping)
service quality dimensions as perceived by mobile shoppers (m-shoppers) and examines …

Chatbots' role in service contexts is changing to ensure better connectedness with
customers in the digital marketing era. Thus, developing an understanding of how to …

By performing tasks traditionally fulfilled by service personnel and having a humanlike
appearance, virtual customer service agents bring classical service elements to the web …

The rise of AI-based chatbots has gradually changed the way consumers shop. Natural
language processing (NLP) technology and artificial intelligence (AI) are likely to accelerate …

Increasingly, many brands are handing over to consumers the control of the design process,
allowing for the customization of products, experiences, and services. While there is a clear …

Personalized services are diffusing rapidly in online shopping communities. However, the
current understanding of the influence of personalization is limited. This study extends …

Retailers develop personalized websites with the aim of improving customer experience.
However, we still have limited knowledge about the effect of personalization on customer …

Purpose The purpose of this study is to explore consumer behaviour in the context of online
fashion renting by applying the theory of reasoned action (TRA) to online fashion rental …