Deconstructing the “first moment of truth”: Understanding unplanned consideration and purchase conversion using in-store video tracking
Retailers and manufacturers are keenly interested in understanding unplanned
consideration and purchase conversion, but data that capture in-store product consideration …
consideration and purchase conversion, but data that capture in-store product consideration …
A video-based automated recommender (VAR) system for garments
S Lu, L Xiao, M Ding - Marketing Science, 2016 - pubsonline.informs.org
In this paper, we propose an automated and scalable garment recommender system using
real-time in-store videos that can improve the experiences of garment shoppers and …
real-time in-store videos that can improve the experiences of garment shoppers and …
An introduction to audio and visual research and applications in marketing
Purpose–The advancement of multimedia technology has spurred the use of multimedia in
business practice. The adoption of audio and visual data will accelerate as marketing …
business practice. The adoption of audio and visual data will accelerate as marketing …
Capturing the'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
In order to optimize their shopper marketing strategies, retailers and manufacturers are
interested in understanding in-store drivers of unplanned spending. In particular, they are …
interested in understanding in-store drivers of unplanned spending. In particular, they are …