Micro-influencers have become powerful sources of information for consumers in the digital
age. Marketers have strategically collaborated with micro-influencers as brand endorsers to …

Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital
natives, have become a massive target market for salespersons. Changes in the way …

In today's competitive environment, it is important to understand that consumers' evangelical
behavior depends on symbolic brand attachment. This study, drawing on social identity …

Facebook pages of cosmetic products have substantially grown among millennial
consumers. This study aims to explore the motivational factors that affect different types of …

This study aims to measure the effect of influencer characteristics, content by influencer, and
trustworthiness of influencer on consumers' purchase intention along with mediating role of …

This research explores how social media influencers (SMIs) impact the intentions of people
with disabilities to engage in purchasing behavior and increase their awareness. Using a …

The swift progress in machine learning algorithms, artificial intelligence, and interactive
immersive media technologies has led to the introduction of computer-generated imagery on …

Günümüz dünyasında, markalar işletmeler için önemli rekabet aracı haline gelmiştir.
İşletmeler, marka konumlandırmalarını doǧru yaparak tüketiciler de marka güveni …

The issue of managerial decision-making in relation to customers plays a significant role in
any enterprise. Managerial decisions are often based on input information that is difficult to …

Social media influencer marketing is a form of social media marketing involving product
placement and endorsements from influencers. Influencers successfully shape consumers' …