NM Amin, N Tugiman… - SEARCH Journal of Media …, 2023 - researchgate.net
The effectiveness of brand slogans (also referred to as slogans in this study) in communicating product information has been widely discussed, but there is limited research …
The technological progress in the last years led to a deep integration of audio-visual devices, such as smartphones, into our everyday life. Consequently, visual stimuli are …