[PDF][PDF] The Impact of Micro-Influencer on Brand Image and Purchase Intention in Local Culinary Products on Instagram

GFR Zaharani, N Kusumawati… - Proceeding B. 6th ICNEM …, 2021 - researchgate.net
Due to the growth of the food industry in SME business, SME business owners often face
several issues, and one of them is how to maximize SMEs' marketing strategy at a low cost …

[PDF][PDF] 공무원인플루언서의특성, 라이브커머스의방송특성이지역농산물의브랜드이미지와구매의도, 구전의도에미치는영향: 중국의인터넷라이브커머스방송을중심으로

마가상, 이은희 - Family and Environment Research, 2022 - fer.or.kr
This study aimed to understand the effect of the characteristics of the influencer of public
officials and the characteristics of internet live broadcasting in China on the brand image of …

The Effect of the Characteristics of the Influencer of Public Officials and Internet Live Broadcasting in China on Local Agricultural Products' Brand Image, Purchase …

M JiaShuang - Human Ecology Research, 2022 - koreascience.kr
This study aimed to understand the effect of the characteristics of the influencer of public
officials and the characteristics of internet live broadcasting in China on the brand image of …