Improved consumer information about horizontal aspects of products of similar quality leads
to better consumer matching but also to higher prices, so consumer surplus can go up or …

There is widespread evidence that some firms use false advertising to overstate the value of
their products. We consider a model in which a policy maker can punish such false claims …

The paper studies a two-echelon supply chain comprising one manufacturer and two
competing retailers with advertising cost dependent demand. The manufacturer acts as the …

Sellers often make claims about product strengths without providing evidence. Even though
such claims are mere puffery, we show that they can be credible because talking up any one …

This paper provides first evidence of negative peer disclosure (NPD), an emerging corporate
strategy to publicize adverse news of industry peers on social media. Consistent with NPDs …

Nowadays firms often claim that their products are superior, but product statements may not
be truthful. Knowing firms' potential dishonesty, consumers are skeptical about these …

We study a simple game in which two sellers supply goods whose quality cannot be
assessed by consumers even after consumption but can be verified with some probability by …

We derive equilibrium incentives to use comparative advertising that pushes up own brand
perception and pulls down the brand image of targeted rivals. Data on content and spending …

This chapter proposes an analysis of the role of advertising in the transmission of
information in markets. It also describes how the economic analysis of informative …

This article considers a dynamic supply chain environment consisting of one manufacturer
and two retailers. This paper aims to study a retailer facing the an upstream (manufacturer) …