[HTML][HTML] Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception

Z Feng, A Al Mamun, M Masukujjaman, M Wu, Q Yang - Heliyon, 2024 - cell.com
This research aimed to identify the factors that influence impulse buying behavior during
livestreaming and advance the existing literature based on a proposed conceptual …

The Effect of Brand Image, Product Variants and Price Perceptions on Purchasing Decisions for Cosmetic Products

LA Zahroh, U Chasanah - International Journal of Service …, 2023 - ejournalisse.com
This research was conducted using a survey method and data collection was carried out by
distributing questionnaires to MS Glow product users in Surabaya. The purpose of this …

Menelusuri Faktor yang Mempengaruhi Keputusan Pembelian Pada E-Commerce: Sebuah Kajian Literature

YF Nabila, F Ramadhan - Movere Journal, 2024 - ojs.stie-tdn.ac.id
Potensi pertumbuhan transaksi e-commerce di Indonesia tampak optimis. Nilai transaksi
telah menunjukkan lintasan kenaikan yang konsisten dalam beberapa tahun terakhir. Bank …

[PDF][PDF] Bridging the gap: Combining insights and methods from economics, psychology and neuroscience to capture decisions in daily life

A Fenneman - 2023 - repository.ubn.ru.nl
Since I have so often been bad at maintaining a healthy work-life balance, now seems like a
good moment to flip things around and start my acknowledgements on the 'life'side of the …