Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …

Event attendees' citizenship behaviors play a vital role in shaping their experiences. This
research explored the effects of value co-creation strategies in events on attendees' …

As tourist souvenir consumption leans into co-creation, tourists transition from passive
product consumers to active value co-creators. Drawing on psychological ownership theory …

Purpose This paper aims to highlight the effect of mobile commerce (m-commerce) ubiquity
on usage behavior as well as the mediator mechanism of brand trust between ubiquity and …

Purpose This study aims to examine the antecedents of tourist citizenship behavior (TCB). It
also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB …

This study delved into the intricate ways in which host-guest interaction influences tourist
citizenship behavior (TCB), focusing specifically on two key dimensions: interaction quantity …

Digital technologies have signified audiovisual (vs. textual) cues for customers on online
booking platforms (eg, Airbnb and hotels). Predicating on the current literature, this study …

This research introduces and tests the concept of image‐generated word‐of‐mouth (iWOM),
extending the scope of visual rhetoric and emotional contagion theories. Using collected …

Customer brand engagement (CBE) is acknowledged as a top research priority, although
little remains known concerning the interface of CBE and individual/organizational variables …

Online social capital is a determinant of success for net-entrepreneurs. However, there has
been limited research on how net-entrepreneurs acquire online social capital through social …