Purpose The purpose of this study/paper is to propose a mathematical model that is able to
predict the future popularity based on the view count of a particular YouTube video. Since …

The modeling of understanding consumers buying behavior requires a technique, which
does not only incorporate the preferences of the consumers but also have the ability to trade …

Bass innovation and diffusion model and many of its extended forms have been reported in
marketing literature and applied successfully for predicting adoption curve of products from …

This study examines the problem of stochasticity in predicting the adoption growth pattern of
technological innovations. Two different market expansion-based diffusion models are …

Purpose This paper aims to develop a parsimonious and innovative model that captures the
dynamics of new product diffusion in the recent high-technology markets and thus assist …

All the viewers of an online video do not watch a video at the same time. Consequently, on
the basis of the behavioral measure of an individual who is moderately watching the videos …

Purpose–Mathematical modeling of innovation diffusion is a constantly evolving field within
marketing science. The diffusion process explains the dispersion of an innovation among …

Highly competitive markets have forced many organizations to come up with generational
products. The relevance, appropriateness, added functionality, and sustainability are some …

Research in the field of innovation diffusion has been based on modeling and
understanding the differing behavior of adopters in marketplace. The acceptance of …

In the marketing literature, the concern of researchers for the study of diffusion of innovations
is longstanding. The reason being it helps the manager in better understanding and …