Despite a large body of research, country-of-origin effects are still poorly understood.
Combining the strengths of a narrative review with those of a quantitative meta-analysis, our …

Place image has traditionally been important in areas including tourism, country positioning
in international relations, the protection of local producers from imports through 'buy …

Despite the importance of understanding food consumption value from tourists' perspectives,
few studies have explored how experiencing local food in a destination shapes tourists' …

National governments around the world are turning to branding consultants, public relations
advisers and strategic communications experts to help them" brand" their jurisdiction. Using …

The practice of city branding is being adopted by increasing numbers of city authorities
around the world and it is having a direct impact on public and private sector practice. The …

Эта книга для тех, кто хочет расширить свое представление о принципах брендинга
территорий и методах их применения на практике. Благодаря многочисленным …

The American Marketing Association defines a brand as a 'name, term, sign, symbol, or
design, or a combination of them intended to identify the goods and services of one seller or …

The authors provide an initial test of the animosity model of foreign product purchase in the
People's Republic of China. In contrast to CETSCALE, the model predicts that animosity …

In offering fresh insights on the country-of-origin effect literature, this article provides
evidence to suggest that cognitive country image (CI) is not necessarily consistent with …

A nation brand is a complicated multi-facet construct. Even the critics of nation branding
have admitted that nation brands exist. What they dispute is what nation branding refers to …