Marketing sustainable fashion: trends and future directions
S Ray, L Nayak - Sustainability, 2023 - mdpi.com
The fashion industry is one of the largest contributors to greenhouse gas emissions and
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …
The new 3Ps of sustainability marketing: The case of fashion
Sustainability marketing in the fashion industry is the subject of this theoretical synthesis.
This conceptual essay entails dissecting the conceptual underpinnings and construction …
This conceptual essay entails dissecting the conceptual underpinnings and construction …
Climate change risks, sustainability and luxury branding: Friend or a foe
Most existing research on climate change, sustainability, and branding focuses only on
consumers and fails to explain these from the perspective of business-to-business buyers …
consumers and fails to explain these from the perspective of business-to-business buyers …
The determinants of eco-fashion purchase intention and willingness to pay
Purpose This study aims to examine the effect of social influence, environmental concerns
and altruism on consumer purchase intention of eco-fashion (PIEF). In addition, this study …
and altruism on consumer purchase intention of eco-fashion (PIEF). In addition, this study …
Circular fashion: evolving practices in a changing industry
E D'Itria, R Aus - Sustainability: Science, Practice and Policy, 2023 - Taylor & Francis
Today we are witnessing a change in the production paradigm of the fashion industry. The
negative impacts of different processes along the supply chain are evident and consumers …
negative impacts of different processes along the supply chain are evident and consumers …
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions
N Okur, C Saricam, AR Iri, I Sari - Journal of Fashion Marketing and …, 2023 - emerald.com
Purpose The purpose of this study is to assess the impact of Covid-19 on sustainable
fashion consumption behavior by proposing a conceptual framework combining consumer …
fashion consumption behavior by proposing a conceptual framework combining consumer …
Green to gold: consumer circular choices may boost circular business models
Consumers are the true agents of transformation in the circular economy. By making
conscious and sustainable choices, they drive the development of circular business models …
conscious and sustainable choices, they drive the development of circular business models …
“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult …
M Aycock, E Cho, K Kim - Journal of Global Fashion Marketing, 2023 - Taylor & Francis
The second-hand luxury fashion market has continued to gain popularity in the past decade.
Many luxury fashion retailers have been pursuing ways to get involved in the second-hand …
Many luxury fashion retailers have been pursuing ways to get involved in the second-hand …
Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non …
This study represents a novel attempt to investigate the cascading effects of COVID-19
perceptions onto behavioural patterns towards fashion brands on Instagram and across two …
perceptions onto behavioural patterns towards fashion brands on Instagram and across two …
Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands
Why do fashion brands enter the metaverse when the benefits of using this virtual reality
space are not yet clear to the industry? What motivates them to venture into the complex …
space are not yet clear to the industry? What motivates them to venture into the complex …