On the (in) effectiveness of standardized versus adapted international promotion strategies: Evidence from entrepreneurial firms
This study investigates how internationally active firms' international promotion strategy is
linked to international marketing performance. It addresses the issue of effectively balancing …
linked to international marketing performance. It addresses the issue of effectively balancing …
Revenue forecasting in smart retail based on customer clustering analysis
V Golderzahi, HKK Pao - Internet of Things, 2024 - Elsevier
Understanding your customers is among one of the most important strategies to boost retail
profit. In this research, we propose a WiFi-based sensing method to analyze customer …
profit. In this research, we propose a WiFi-based sensing method to analyze customer …
[PDF][PDF] Valuation of big data analytics quality and competitive advantage with strategic alignment model: from Greek philosophy to contemporary conceptualization
P Theodorou, T Theodorou - Data Science in Finance and …, 2024 - aimspress.com
Around 333BC, Diogenes Laertius cited (Greek quote):“οὐκ ἐν τῷ μεγάλῳ τὸ εὖ…, ἀλλ᾿
ἐν τῷ εὖ τὸ μέγα”, which means that volume (big data: tera, peta, velocity and variety) …
ἐν τῷ εὖ τὸ μέγα”, which means that volume (big data: tera, peta, velocity and variety) …
Leveraging Environmental Responsibility and Managerial Decision-Making for Enhanced Firm Performance: The Mediating Role of Green Culture
This study aims to analyze the direct and indirect relationship between environmental
responsibility (ER), managerial decision-making (MDM), green culture (GRC), and firm …
responsibility (ER), managerial decision-making (MDM), green culture (GRC), and firm …
[PDF][PDF] Verkkokaupan tuotepalautusten ympäristövaikutusten minimoiminen
E Raunio, KTTS Laari - 2024 - utupub.fi
Tutkielmassa keskitytään siihen, millä keinoilla verkkokaupan tuotepalautusten
ympäristövaikutuksia voidaan pyrkiä vähentämään. Verkkokaupan suosion kasvu on …
ympäristövaikutuksia voidaan pyrkiä vähentämään. Verkkokaupan suosion kasvu on …