Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
Technological interventions in social business: Mapping current research and establishing future research agenda
Social businesses, despite having a huge potential to generate substantial and sustainable
value, are often structurally and financially fragile. Technological interventions, such as …
value, are often structurally and financially fragile. Technological interventions, such as …
Boosting customers' impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
With the ever-growing popularity of live-streaming commerce, it is crucial for marketers to
understand how live-streaming contributes to sales. While prior studies mainly focused on …
understand how live-streaming contributes to sales. While prior studies mainly focused on …
The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture
A Febrian, M Fadly - Binus Business Review, 2021 - journal.binus.ac.id
The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …
Determinants of social commerce usage and online impulse purchase: implications for business and digital revolution
Since their introduction in the early 2000s, the use of social networking websites has
exploded. Many businesses are seeing increased revenue due to their social commerce …
exploded. Many businesses are seeing increased revenue due to their social commerce …
Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention
Purpose This study aims to understand customers' watching experience with travel vlogs
and its impacts on one of the most prominent manifestations of customer engagement …
and its impacts on one of the most prominent manifestations of customer engagement …
Modeling pathway linking mobile social media intensity to attitude towards electronic word-of-mouth and engagement: the significant role of social trust and perceived …
H Pang, Y Qiao, K Zhang - Technological Forecasting and Social Change, 2024 - Elsevier
Along with the rapid development of diversified social media, WeChat has become a
prevalent social tool in mainland China which allows users to connect and communicate …
prevalent social tool in mainland China which allows users to connect and communicate …
The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory
The maturity and growth of social media have empowered online customers to generate
electronic word of mouth (eWOM), on various online websites and platforms, which may …
electronic word of mouth (eWOM), on various online websites and platforms, which may …
How positive and negative electronic word of mouth (eWOM) affects customers' intention to use social commerce? A dual-stage multi group-SEM and ANN analysis
A Alnoor, V Tiberius, AG Atiyah, KW Khaw… - … Journal of Human …, 2024 - Taylor & Francis
Advances in Web 2.0 technologies have led to the widespread assimilation of electronic
commerce platforms as an innovative shopping method and an alternative to traditional …
commerce platforms as an innovative shopping method and an alternative to traditional …
Let us talk about something: The evolution of e-WOM from the past to the future
Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …
better understanding of its process will help individuals take more advantage of this concept …