Behavioral theories have been extensively referred to in consumer behavior literature to
understand the factors influencing user intentions and behavior. Behavioral reasoning …

Environmental changes resulting from human activity and the negative impact of
civilisational megatrends are being noticed and criticised increasingly often, and their …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

During the last decade, sustainable fashion has attracted increasing attention from
policymakers, firms, and consumers. This interest is also reflected in consumer behavior …

Extending the theory of planned behaviour to understand the effects of barriers towards
sustainable fashion consumption | Emerald Insight Books and journals Case studies Expert …

Circular economy (CE) principles have gained prominence in the fashion industry since it is
a highly polluting industry and requires sustainable changes. Even though there are several …

Many consumers have shown positive attitudes towards green consumption; however, these
attitudes do not necessarily translate into intentions or behaviors. To analyze this attitude …

The green apparel literature has previously examined the disparity between consumers'
positive purchase intentions and their actual purchase behaviour. This dichotomous …

The noticeable shift towards veganism signifies a fundamental change in how people view
what they consume. Veganism has been growing and receiving increasing scientific …

Purpose The objective of this paper is to synthesise the published literature on consumer
awareness and acceptance of Sustainable Fashion (SF) and highlight that sustainability …