Posting or advertising? How political parties adapt their messaging strategies to Facebook's organic and paid media affordances

S Kruschinski, J Haßler, P Jost… - Journal of Political …, 2022 - Taylor & Francis
Facebook plays a key role in election campaigns because it provides strategic marketing
affordances for political parties' electoral goals. Organic media allow to engage regularly …

The spectre of populist leadership: QAnon, emergent formations, and digital community

R Cover, JD Thompson, A Haw - Media and Communication, 2022 - ssoar.info
QAnon is an online conspiracy movement centred on cryptic posts published by an unknown
figure referred to as" Q." Its anti-hierarchical framework and deployment of an unknown …

The influence of social media marketing on voting intention in Indonesia

M Moslehpour, C Schafferer, S Lewi… - Journal of Political …, 2024 - Taylor & Francis
Purpose: The present research aims to describe the impact of social media marketing (SMM)
on voting intention (VI) and the mediating effect of electronic word-of-mouth (eWOM) …

[图书][B] Strategi Marketing Mix Politik dalam Pemenangan Pilkada-Suatu Pendekatan Praktik dan Akademik

AF Bastian, MM SE - 2022 - books.google.com
Ada dua hal yang harus diperhatikan oleh kandidat politik: persepsi nilai kandidat dan
positioning. Dari aspek persepsi nilai, kandidat harus memiliki keunggulan daya saing …

Political billboards, promise, and persuasion: An analysis of ZANU-PF's 2018 harmonized elections political campaign

LA Tshuma - Journal of Marketing Communications, 2021 - Taylor & Francis
The Zimbabwe's 2018 harmonised elections will go down in history as the first to be held
without the name of the country's long serving dictator and founding president, Robert …

Data-driven campaigning: Using data, analytics, technology, and personnel for a new era of campaigning?

K Dommett, S Kruschinski - The Routledge Handbook of Political …, 2024 - taylorfrancis.com
The idea of data-driven campaigning (DDC) has gained increased traction in recent years.
Differentiated from previous eras, it has been claimed that political campaigns are becoming …

Nhân tố ảnh hưởng đến quyết định sử dụng dịch vụ smartbanking-Nghiên cứu thực nghiệm tại BIDV-Chi nhánh Bắc Sài gòn

HNK Giao, TK Chau - 2020 - osf.io
Nghiên cứu nhằm xác định và đo lường các nhân tố ảnh hưởng đến quyết định sử dụng
dịch vụ smart banking tại Ngân hàng Thương mại cổ phần Đầu tư và Phát triển Việt Nam …

Exam anxiety in connection with life orientation in upper secondary education students

M Gajdošová, Z Haláková, R Adámková… - Journal of Child & …, 2024 - Taylor & Francis
Background: Exam anxiety is beginning to affect an increasing number of students. Aim: We
sought to examine whether there is an association between exam anxiety and life …

The Meaning of Sign in Political Advertising of the Indonesian Presidential Election

A Hartanto - Pekommas, 2021 - neliti.com
Political advertising is part of a political campaign used by presidential and vice-presidential
candidates for taking voters a voice. Every political advertising is produced that creates a …

[PDF][PDF] Makna Tanda dalam Iklan Politik Pemilihan Presiden Indonesia The Meaning of Sign in Political Advertising of the Indonesian Presidential Election

A Hartanto - Jurnal Pekommas, 2015 - core.ac.uk
Iklan politik sebagai bagian dari kampanye politik yang digunakan oleh pasangan calon
presiden dan wakil presiden untuk tujuan memperoleh suara pemilih. Setiap iklan politik …