Social media applications have become very important to every individual. They are getting
more involved in our lives nowadays. Of many social media that are available, TikTok is …

The last decade has seen a rapid technological transformation in the way marketing is
thought and performed. Virtual reality (VR) is one such technology that is being applied …

Amidst increasing concern over the widespread presence of digital technology–the notion
that the world is currently experiencing an era of digital and data colonialism–is becoming …

This chapter examines issues of new media in international advertising research, which is at
the intersection of advertising and new communication technologies. New communication …

This book has been prepared with a scientific goal in mind in the field of tourism, in order to
create a resource for academics and sector representatives working on the subject. The …

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publicación, así como su almacenamiento en un sistema de recuperación de datos o su …

Consumer behavior is a human behavior. Therefore, every factor influencing the consumer
also affects buying behavior and preference. Thus, the messages in the digital advertising …