Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions
Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …
[HTML][HTML] Value of corporate social responsibility for multiple stakeholders and social impact–Relationship marketing perspective
Despite extensive corporate social responsibility (CSR) literature most of research has
examined corporate performance as its only outcome. We aim to fill this gap by assessing …
examined corporate performance as its only outcome. We aim to fill this gap by assessing …
Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
Abstract Business-to-business (B2B) buying consists of a complex set of activities and
processes involving numerous stakeholders and touchpoints that have attracted robust …
processes involving numerous stakeholders and touchpoints that have attracted robust …
The effects of supplier B2B sustainability positioning on buyer performance: The role of trust
Sustainability positioning is essential for firms that operate in highly competitive
environments, as businesses are increasingly being evaluated in terms of their sustainable …
environments, as businesses are increasingly being evaluated in terms of their sustainable …
The impact of interpersonal interaction factors on consumers' purchase intention in social commerce: a relationship quality perspective
W Zhou, J Dong, W Zhang - Industrial Management & Data Systems, 2023 - emerald.com
Purpose Interpersonal interaction can influence consumers' purchase intention in social
commerce (s-commerce). This paper aims to identify interpersonal interaction factors as well …
commerce (s-commerce). This paper aims to identify interpersonal interaction factors as well …
[PDF][PDF] Entrepreneurship education of the formation of the e-commerce managers professional qualities
It is established that the e-commerce manager activity is determined by the general features
and functions of the management activity, specific features and functions of the ecommerce …
and functions of the management activity, specific features and functions of the ecommerce …
Service quality versus service experience: An empirical examination of the consequential effects in B2B services
S Roy, S Sreejesh, S Bhatia - Industrial Marketing Management, 2019 - Elsevier
The present study investigates the role of service experience in B2B services vis-a-vis
service quality. In particular, the study addresses the question: how do the relative effects of …
service quality. In particular, the study addresses the question: how do the relative effects of …
Assessing the effects of information system quality and relationship quality on continuance intention in e-tourism
The advance of electronic commerce has resulted in successful e-travel services. Through
the development of e-travel information, consumers can plan their trip without time and …
the development of e-travel information, consumers can plan their trip without time and …
Antecedents and consequences of relationship quality in pharmaceutical industries: A structural equation modelling approach
This study aims to investigate the antecedents and consequences of relationship quality in
the Jordanian pharmaceutical industry. A convenience sampling technique was used to …
the Jordanian pharmaceutical industry. A convenience sampling technique was used to …
B2B purchase engagement: Examining the key drivers and outcomes in professional services
The concept of engagement in regard to the business-to-business (B2B) sector has received
less attention due to the complexity and heterogeneity of people involved in making the …
less attention due to the complexity and heterogeneity of people involved in making the …