Achieving the promised benefits of a new technology is closely tied to its sustained use. The
dominant approach has been to predict use based on behavioral intention. Central to this …

In this article, we examine the different ways in which consumers balance their consumption
behavior in order to maximize utility. In particular, we focus on how people balance …

Reference-dependent preferences have been well accepted in decision sciences,
experimental economics, behavioral finance, and marketing. However, we still know very …

Newly released music is never assessed in isolation by audiences, who tend to compare
objective (sonic attributes) and subjective (genre affiliations) elements of its identity with the …

Early replacement of products, especially while in good functional performance, prompts
unsustainable production and consumption cycles. This paper studies early product …

In a repeat business context, past experiences with a service provider affect customers'
decisions to renew their contract. How should a strategic firm manage customized service …

Mathematical and computational decision models are powerful tools for studying choice
behavior, and hundreds of distinct decision models have been proposed over the long …

This study investigated whether restaurant customers switch to other restaurants due to
satiation or diminished satisfaction. To achieve its objectives, this study extended well …

This paper studies how payment schemes influence subjective happiness. Self-adaptation
and interpersonal comparisons are internal and external determinants of happiness …

For many consumer-intensive (ie, business-to-consumer) services, delivering memorable
customer experiences is a source of competitive advantage. Yet there are few guidelines …