This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

Over the years, service robots and artificial intelligence (AI) have been gaining traction in the
hospitality sector for frontline service automation. Although a significant body of literature …

Destination image ranks top of the most prominently researched topics in tourism.
Storytelling will probably follow soon but shares already today the same attention bias …

Storytelling constitutes a promising tool in destination brand communication. Yet, although it
also emerged as an important research field, studies on how individual story elements …

Brands have recently begun to take a brand activism strategy through which they align
themselves with a sociopolitical cause to increase their relevance and strengthen customer …

Storytelling represents an extensive and rich body of research in tourism. Prior studies
mainly focus on tourists' stories in understanding travel experiences and little knowledge …

Concerns have been raised that destination branding often overlooks the destination's
internal stakeholders, and in some cases, has resulted in a brand identity that does not …

This study investigates how belief and folklore culture influence destination online
engagement behavior, with a specific focus on Meizhou Island's Mazu culture. Through …

This study proposes that storytelling by medical tourism agents can be classified according
to story and telling. Authenticity and educability are the key story attributes, while …

Utilizing a qualitative thematic analysis of submission materials for 18 award-winning,
gender-inclusive campaigns at the Cannes International Festival of Creativity, this research …