Traditionally, the production and distribution of advertising material has relied on human
effort and analog tools. However, technological innovations have given the advertising …

Gaining consumers' attention and generating favorable attitudes are two key advertising
objectives. Using two experiments in an on-line environment, we consider the effects of the …

The Children's Advertising Review Unit's recent press releases involving child influencer
unboxing videos expressed concern that they did not appropriately disclose sponsorship …

Questions regarding how best to communicate warnings and risk information, whether such
communications are likely to be effective, and what factors influence the communication …

Three hundred twenty-six adolescents participated in a study that explored the issue of how
much attention teenagers pay to health warnings in cigarette advertisements. The research …

As the regulator of all national food advertising, the Federal Trade Commission (FTC) has
expressed concern that consumers may be misled by certain comparative nutrient content …

Television: What's On, Who's Watching, and What It Means presents a comprehensive
examination of the role of television in one's life. The emphasis is on data collected over the …

Public policy is part of the fabric of advertising with respect to both research and practice.
The strong relationship between advertising and public policy has important implications for …

Online advertisements that masquerade as non-advertising content pose numerous risks to
users. Such hidden advertisements appear on social media platforms when content creators …

This chapter reviews nearly six decades of research on warnings and disclosures, including
common misperceptions and their importance to public health policy, and offers an answer …