Consumer engagement in social media brand communities: A literature review
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …
engagement in social media brand communities. However, we lack a holistic understanding …
How digital marketing evolved over time: A bibliometric analysis on scopus database
Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …
for a variety of purposes ranging from information searching to the final purchase of …
Digital technologies: tensions in privacy and data
Driven by data proliferation, digital technologies have transformed the marketing landscape.
In parallel, significant privacy concerns have shaken consumer–firm relationships …
In parallel, significant privacy concerns have shaken consumer–firm relationships …
[HTML][HTML] Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing
IO Pappas, AG Woodside - International Journal of Information …, 2021 - Elsevier
The increasing interest in fuzzy-set Qualitative Comparative Analysis (fsQCA) in Information
Systems and marketing raises the need for a tutorial paper that discusses the basic concepts …
Systems and marketing raises the need for a tutorial paper that discusses the basic concepts …
“I follow what you post!”: the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
The purpose of this research is to examine the underlying mechanisms through which social
media influencers'(SMI) content characteristics (information, design, and technology quality …
media influencers'(SMI) content characteristics (information, design, and technology quality …
Customer experience in fintech
The purpose of this paper is to analyse customer experience (CX) in the fintech sector.
Fintech is a dynamic and innovative field that fully benefits from advances in information and …
Fintech is a dynamic and innovative field that fully benefits from advances in information and …
E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions
AS Al-Adwan, MM Al-Debei, YK Dwivedi - Technology in Society, 2022 - Elsevier
This study proposes and empirically tests a contextualized model for investigating
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …
The role of meta-UTAUT factors, perceived anthropomorphism, perceived intelligence, and social self-efficacy in chatbot-based services?
The growing usage of chatbots in the service industry indicates the ongoing transformation
occurring in this sector. However, minimal research has (i) investigated the important …
occurring in this sector. However, minimal research has (i) investigated the important …
[HTML][HTML] Use and behavioural intention of m-payment in GCC countries: Extending meta-UTAUT with trust and Islamic religiosity
WA Alkhowaiter - Journal of Innovation & Knowledge, 2022 - Elsevier
Mobile payments and their applications have grown lucratively across the globe. Yet limited
studies have attempted to investigate user's attitude on m-payments and their behavioral …
studies have attempted to investigate user's attitude on m-payments and their behavioral …
Big data analytics in building the competitive intelligence of organizations
J Ranjan, C Foropon - International Journal of Information Management, 2021 - Elsevier
Over recent years, organizations have started to capitalize on the significant use of Big Data
and emerging technologies to analyze, and gain valuable insights linked to, decision …
and emerging technologies to analyze, and gain valuable insights linked to, decision …