Purpose Various studies dealing with brand orientation were analysed to discuss how the
issues identified in this area have been relating over time. This paper aims to identify the key …

What modern authoritarian leaders have in common (and how they can be stopped). Ruth
Ben-Ghiat is the expert on the" strongman" playbook employed by authoritarian …

The use of visual self-personalization by politicians to shape perceptions of their character
and personality is a prominent form of modern political communication, especially on social …

Purpose The purpose of this study is to determine the impact of voters' personal and societal
values on presidential candidate brand personality preference. In addition, the research …

The current research examines the options available for political candidates to leverage
their brand in order to influence voting intentions. Candidates, owing to the strong …

The field of political marketing has majorly benefited from the use of social media platforms.
This has been true both for eastern and western contexts. The primary areas in political …

This paper focuses on an under-researched and under-developed typology of political
branding and conceptualizes politicians as personal political brands. Further, this study …

The purpose of this study is to contribute to the body of research on political brand identity by
specifically exploring political brand culture as a key element of political brand identity. Thus …

Climate change, which nowadays is frequently framed as climate crisis in order to highlight
the urgent need to take action to tackle it, has been studied extensively both in …

Purpose The purpose of this paper is to investigate whether voters consider a candidate's
brand image when evaluating election alternatives. That is, how prominent a role does the …