We review empirical research on (social) psychology of morality to identify which issues and
relations are well documented by existing data and which areas of inquiry are in need of …

We investigate the relationship of morality and political orientation by focusing on the
influential results showing that liberals and conservatives rely on different moral foundations …

Clusters of unvaccinated children are particularly susceptible to outbreaks of vaccine-
preventable disease,. Existing messaging interventions demonstrate short-term success, but …

During the COVID-19 pandemic, government and public health officials have advocated
three behaviors to help “flatten the curve” of the disease—staying-at-home, wearing face …

Moral foundations theory (MFT) is a psychological assessment tool that decomposes human
moral reasoning into five factors, including care/harm, liberty/oppression, and …

This article tries to clarify whether negative charity appeals (ie, advertisements emphasizing
the bad consequences of not helping) or positive charity appeals (ie, advertisements …

According to moral foundations theory, there are five distinct sources of moral intuition on
which political liberals and conservatives differ. The present research program seeks to …

Although researchers have considered the role of morality in consumer psychology over the
years, such investigations often fail to (a) recognize the different values that consumers …

In social psychology these days it is commonplace to read or hear that liberal‐leftists and
conservative‐rightists are every bit as “moral”; prejudiced and intolerant; susceptible to …

Moral foundations theory proposes that intuitions about what is morally right or wrong rest
upon a set of universal foundations. Although this theory has generated a recent surge of …