A Ortega-Fernández, R Martín-Rojas… - Sustainability, 2020 - mdpi.com
Climate change, overpopulation and the squandering of resources currently pose problems of such magnitude that they require a change in the trend to mitigate their effects. It is …
The strategic use of Social Media can leverage innovation, relationships with customers, and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …
This article critically analyses how the entrepreneurial ecosystem and institutional environment influences the development of frugal innovation and informal entrepreneurship …
Purpose This study aimed to examine the similarities and differences between the ability to analyze the environment and exploit new knowledge (absorptive capacity) and the skills to …
University students will be our future business leaders, and will have to address social problems caused by business by implementing solutions such as social entrepreneurship …
Social Media encourages networks in the complex and dynamic environment within which firms are immersed. The purpose of this study is to analyze the role and impact of Social …
O Ozcan, D Pickernell, P Trott - IEEE Transactions on …, 2023 - ieeexplore.ieee.org
Trade secrets are key assets for innovative, successful companies. Compared to other intellectual property, trade secrets require different approaches to protect and embed them …
JCN Da Costa, SM Camargo… - Marketing Intelligence …, 2018 - emerald.com
Purpose The purpose of this paper is to analyze effects of absorptive capacity (ACAP) on organizational performance. The model looks at the mediating influence of marketing …