Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …

Entry decisions—often critical to firm survival and growth, market evolution, and industry
profitability—have been the subject of inquiry for decades. In particular, the timing of entry …

Over the past 25 years, the technology strategy literature has examined how four primary
mechanisms—patents, secrecy, lead time, and complementary assets—influence whether …

Drawing on theories of new product adoption and intertemporal choice, the authors show in
cross-sectional and longitudinal investigations (Study 1) that when adoption is in the distant …

New product preannouncements are strategic signals that firms direct at their customers,
competitors, channel members, and investors. They have been touted as effective means of …

Standards are receiving increasing attention, especially at the transnational level where
standardization aims at coherence and social ordering beyond the nation-state. However …

In recent years, there has been a growing interest in the link between launch strategy
decisions and new product performance. Much of that research focuses on investigating …

We test empirically for network effects and preannouncement effects in the DVD market. We
do this by measuring the effect of potential (incompatible) competition on a network …

Marketers have long struggled with developing forecasts for new products before their
launch. We focus on one data source—advance purchase orders—that has been available …

In industries that produce high‐technology products or are reliant on technology for
administrative or manufacturing processes, it is essential appropriately to link technologies …