ABSTRACT A systematic literature review is a systematic method for identifying, evaluating,
and interpreting the work of scholars and practitioners in a chosen field. Its purpose is to …

This guide describes best practices in using eye tracking technology for research in a variety
of disciplines. A basic outline of the anatomy and physiology of the eyes and of eye …

While influencer marketing is gaining importance as a social media advertising strategy and
guidelines require influencers to disclose the practice, it is still unclear whether Instagram …

La revisión sistemática de literatura es un método sistemático para identificar, evaluar e
interpretar el trabajo de académicos y profesionales en un campo elegido. Su propósito es …

The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

A number of solutions have been proposed to address concerns about misinformation
online, including encouraging experts to engage in corrections of misinformation being …

Despite the technological advancements in neuroimaging and physiological technologies,
studies about using this technology to study the neural correlates of consumers' behavior …

In the last two decades, neuromarketing (NM) studies are snowballed because scientists
and researchers are looking for understanding the mechanisms of decision-making in the …

The advance of neuroscience allowed neuromarketing to use neuroimaging tools, whether
for marketing purposes or to study people's daily behaviour. As the main contribution, this …

This article outlines the Political Incidental News Exposure Model. The Political Incidental
News Exposure Model understands incidental news exposure as a dynamic process and …