The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Purpose Green supply chain management (GSCM) and the circular economy (CE) overlap
but also differ. The purpose of this paper is to clarify linkages between these two concepts. It …

This paper seeks to clarify and refine the relationship between strategic and internal green
marketing and firm competitiveness. Despite the significance of corporate environmental …

Cross-country differences in pro-environmental attitudes and corporate social performance
are recognized. However, scarce evidence exists on how the cultural values influence our …

As green marketing becomes an essential tool for sustainable business strategy, companies
are adopting green marketing practices to achieve better business performance. However …

Sustainability in marketing has gained some traction over the years, yet we still remain
uncertain about exactly what 'sustainability marketing'means. Utilising the Scopus database …

Purpose “Green” issues have become increasingly important to corporate decision-makers
as firms face mounting public sensitivity, stricter regulation and growing stakeholder …

Conflicting relationships between the economic, social and environmental elements of
business sustainability, which are also referred to as the Triple Bottom Line (TBL) …

This study explores the relationship between digital marketing practices, customer
satisfaction, customer involvement, and purchase intention. The focus is on the life …

The study provides a comprehensive view of the research that has been conducted in the
previous three decades on the topic of 'green consumer'in the marketing management …