Among the various types of online advertising, keyword advertising brings the business to
consumers' attention effectively with little effort. Extant studies on consumer search behavior …

Consumers' online searches usually involve multiple keywords about their purchases, which
vary depending on the purchase stage. Similarly, retail advertisers use a set of related …

This study utilized cognitive neuroscience experiments to assess and predict online
individual behavior by evaluating brain activity signals. We conducted an event-related …

Sustainability is not just a trend, but an important part of our everyday life including the
satisfaction of human needs and preservation of a healthy business environment for present …

This paper presents an algorithm based on stochastic dynamic programming framework for
an online retailer who is to maximize his revenue by dual use of sponsored search …

A general desire in search engine advertising is to rank at the topmost position for maximum
attention. Based on a search engine advertising campaign, this study provides empirical …

With the advancement of technology, search engines have evolved into significant tools that
not only provide information but also offer marketing opportunities, making them of great …

Purpose In online exchange platforms' sponsored search advertising, the array of product
quality signals within a keyword search results list plays a crucial role in shaping buyers' …

The recent arrival of the metasearch as a distribution channel within the hotel industry has
the potential to provide hotels less dependency on online travel agencies. Metasearch …

Smart purchasing behavior is a bright act of a consumer in deciding to use a product.
Several studies show that consumer needs and desires contribute to purchasing behavior …