Information privacy refers to the desire of individuals to control or have some influence over
data about themselves. Advances in information technology have raised concerns about …

There has been increasing attention to privacy in the media and in regulatory discussions.
This is a consequence of the increased usefulness of digital data. The literature has …

This article summarizes and draws connections among diverse streams of theoretical and
empirical research on the economics of privacy. We focus on the economic value and …

Seeding strategies have strong influences on the success of viral marketing campaigns, but
previous studies using computer simulations and analytical models have produced …

Understanding the value that individuals assign to the protection of their personal data is of
great importance for business, law, and public policy. We use a field experiment informed by …

While information privacy has been studied in multiple disciplines over the years, the advent
of the information age has both elevated the importance of privacy in theory and practice …

The Web is a constantly evolving, complex system, with important implications for both
marketers and consumers. In this paper, we contend that over the next five to ten years …

Many firms capitalize on their customers' social networks to improve the success rate of their
new products. In this article, the authors analyze the dynamic effects of social influence and …

In recent years, the big data discriminatory pricing (BDDP) behavior of the service platform
has recurrently appeared in the platform service supply chain, which is considered as a …

I examine how the increasing ability of firms to target their ads influences market outcomes
when consumers have access to advertising‐avoidance tools. Although firms generally …