Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

A Babić Rosario, K De Valck, F Sotgiu - Journal of the Academy of …, 2020 - Springer
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …

Social media and consumer engagement: a review and research agenda

V Barger, JW Peltier, DE Schultz - Journal of Research in Interactive …, 2016 - emerald.com
Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …

AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior

H Jiang, Y Cheng, J Yang, S Gao - Computers in Human Behavior, 2022 - Elsevier
The present study is grounded in social exchange theory and resource exchange theory. By
exploring customers' satisfaction with chatbot services and their social media engagement, it …

Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications

LD Hollebeek, K Macky - Journal of interactive marketing, 2019 - journals.sagepub.com
In a landscape of growing online consumer/firm interactions, digital content marketing
(DCM) which aims to foster consumers' brand engagement and trust, is on the rise …

Knowledge mapping of platform research: a visual analysis using VOSviewer and CiteSpace

X Ding, Z Yang - Electronic Commerce Research, 2022 - Springer
This study offers a systematic review of academic research on platforms in management,
business and economics. By using two visualization tools named VOSviewer and …

SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

LD Hollebeek, RK Srivastava, T Chen - Journal of the Academy of …, 2019 - Springer
Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

JC Machado, L Vacas-de-Carvalho, SL Azar… - Journal of business …, 2019 - Elsevier
Brand gender has been suggested as a relevant source of consumer-based brand equity
(CBBE). The purpose of this paper is to deepen understanding of the relationship between …

Watch your tone: How a brand's tone of voice on social media influences consumer responses

RH Barcelos, DC Dantas… - Journal of Interactive …, 2018 - journals.sagepub.com
Social media platforms enable firms to communicate directly and often publicly with
individual consumers. In this research, comprising four online studies, the authors …

A consumer engagement systematic review: synthesis and research agenda

RG Bilro, SMC Loureiro - Spanish Journal of Marketing-ESIC, 2020 - emerald.com
A consumer engagement systematic review: synthesis and research agenda | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Consumer engagement with eWOM on social media: The role of social capital

Y Gvili, S Levy - Online information review, 2018 - emerald.com
Purpose The nature of digital media channels are important factors in explaining consumers'
behavior over the Web, and specifically on social network sites (SNS). The purpose of this …