V Barger, JW Peltier, DE Schultz - Journal of Research in Interactive …, 2016 - emerald.com
Purpose In “Social media's slippery slope: challenges, opportunities and future research directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …
The present study is grounded in social exchange theory and resource exchange theory. By exploring customers' satisfaction with chatbot services and their social media engagement, it …
LD Hollebeek, K Macky - Journal of interactive marketing, 2019 - journals.sagepub.com
In a landscape of growing online consumer/firm interactions, digital content marketing (DCM) which aims to foster consumers' brand engagement and trust, is on the rise …
X Ding, Z Yang - Electronic Commerce Research, 2022 - Springer
This study offers a systematic review of academic research on platforms in management, business and economics. By using two visualization tools named VOSviewer and …
Research addressing the micro-foundational theoretical entity of customer engagement (CE) has proliferated in recent years. In parallel, the macro-foundational theory of service …
Brand gender has been suggested as a relevant source of consumer-based brand equity (CBBE). The purpose of this paper is to deepen understanding of the relationship between …
RH Barcelos, DC Dantas… - Journal of Interactive …, 2018 - journals.sagepub.com
Social media platforms enable firms to communicate directly and often publicly with individual consumers. In this research, comprising four online studies, the authors …
A consumer engagement systematic review: synthesis and research agenda | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Y Gvili, S Levy - Online information review, 2018 - emerald.com
Purpose The nature of digital media channels are important factors in explaining consumers' behavior over the Web, and specifically on social network sites (SNS). The purpose of this …