Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

On the day we first started putting this chapter together, then-soon-to-be-Presidentof-the-
United-States Barack Obama announced his choice of vice-presidential running mate by …

Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …

Crowding is largely associated with negative consumer outcomes such as shopping
irritation and lower levels of shopping pleasure, less positive attitudes and less satisfaction …

Purpose Based on the post-acceptance model of information system continuance (PAMISC),
this study investigates the influence of the early-stage users' personal traits (specifically …

Mobile instant messaging is the communication technology revolution that is changing the
way people communicate. The adoption rate is surging and the massive growth is …

Purpose–The purpose of this study is to develop and validate empirically a research model
that depicts the relationships between the identified key value proposition attributes of …

As mobile technologies continued to advance, a new platform of advertising known as
mobile advertising (m-advertising) has emerged. This study explores factors that influence …

Purpose–Although there is evidence that adoption of mobile shopping has been slow, the
increased functionality offered by smart phones offers significant potential for the …

The popularity of electronic commerce is growing rapidly. However, previous studies
regarding shopping online are rather fragmented in nature, and do not integrate their work …