This article provides the first systematic literature review specifically about consumer-brand
relationship types since the foundational paper on brand relationships was published in …

Brands are a fact of everyday life and an omnipresent reality for consumers. Understanding
how consumers respond to brands—what they think and feel and how they act toward them …

Research in psychology has shown that even routinely experienced everyday objects such
as brands can trigger cognitively engaging, emotional, and socially meaningful experiences …

Brands come in many forms and perform multiple roles and functions for a variety of different
types of individuals and organizations. Focusing on companies or non-profits marketing to …

Purpose This study aims to take a dual-process perspective and argues that peer influence
on increasing impulse buying may also operate automatically. If-then plans, which can …

This study examines the impact of culturally-derived power (ie, personalized vs. socialized
power) on the effectiveness of destination advertising via the moderation of arousal in …

In the context of romantic relationships, partners regularly observe each other's
unsustainable behavior. But how do these unsustainable behaviors influence each member …

Although the notion of self‐disclosure has received wide attention since the new millennium,
most studies on this topic focus on consumer disclosure, leaving unexamined if brands …

Purpose This paper aims to identify religiosity scale usage in academic marketing articles
and compare the effectiveness of different religiosity scales in predicting marketing and …

Shared consumer decisions, particularly those made with a relationship partner, can be very
different from decisions that are made alone. Across multiple studies, we investigate how …