This book is a second edition, updated and expanded to explain the technologies that help
us find information on the web. Search engines and web navigation tools have become …

Shopping is an inherent part of the daily life, above and beyond the trend of online shopping
is proliferating around the world day by day. The technology oriented and technology …

The goal of this study was to explore the factors that affect Generation Y's purchasing
intentions to the fast-food industry in India. In the fast-food sector, purchasing intentions …

Comparison-Shopping websites (CSWs) have emerged as important decision support tool
for buyers and sellers. For buyers, they offer the ability to compare their purchase …

This study investigates the association of e-retailer's website design, the consumers'
technological expertise, and some demographic characteristics with e-purchase …

Consumers often use shopbots to search for information when making purchase decisions
in Internet markets. Although they have varying sensitivity to shopbot bias, consumers …

Myanmar has been affected the worldwide COVID-19 pandemic and the second wave,
started on 16 August, dramatically increased the number of positive cases compared to the …

New technologies have been continuously emerging to enable effective reuse of an ever-
growing amount of data on the Web. Innovative firms can leverage the available …

Recently, internet has successfully served as a mile stone for Business-to-Consumer (B2C)
e-commerce due to convenience, product price comparison, vast variety of products, product …

A complexidade das preferências, a pandemia e o crescente número de alternativas
disponíveis no mercado tornam o processo de compra cada vez mais complexo, o que leva …