The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

Purpose The purpose of this study is to investigate the relationships that influence the value
co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile …

The advancement in technology has fostered the prevalence of the Internet of Things (IoT),
which enhances healthcare business quality, offers a seamless customer experience, and …

Purpose The purpose of this study is to summarize the findings of consumer factor research
and to suggest future lines of inquiry connected to branding outcomes. Consumers are …

Purpose The rapid growth of technology, including artificial intelligence (AI), in the banking
industry has played a disrupting role in traditional banking channels. This study aims to …

Abstract Background Major Depressive Disorder (MDD) is prevalent, often chronic, and
requires ongoing monitoring of symptoms to track response to treatment and identify early …

Due to the rise of omni-channel management, the customer touchpoint concept has become
more important. However, research lacks a common understanding of this concept. This …

Purpose This paper aims to provide a systematic review of omni-channel marketing (OCM)
literature and explore how it relates to business-to-business (B2B) marketing campaign …

Digital health interventions are being increasingly incorporated into health care workflows to
improve the efficiency of patient care. In turn, sustained patient engagement with digital …