Celebrity endorsement in tourism is utilised by global marketing practitioners to attract
tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific …

Many studies have modeled several different concepts to explain destination loyalty;
however, none have integrated place-oriented (eg, destination image, place attachment) …

The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Purpose This study examines the influencing factors of smart technology use behaviour
(STUB), influencing tourist satisfaction and enhancing revisit intention for the Chinese …

This study reports the results of an examination of the effects of celebrity involvement on
tourist loyalty, with destination image and place attachment as mediators. Survey data from …

Purpose Recent tourism research has adopted social media analytics (SMA) to examine
tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing …

Purpose of the study:" Image" not only exists in the market of consumption goods as well as
tourism but also is the criteria usually used by consumers to make decisions. However, little …

Purpose This study aims to identify how perceived destination social responsibility (DSR)
drives destination brand loyalty through a jointly and independently mediated mechanism of …

Despite the availability of a considerable body of research examining large-scale hotels,
small-scale accommodations like traditional guesthouses have been overlooked. Using the …

ABSTRACT A single theory cannot adequately resolve the research gap exists in green
hotel literature concerning consumer attitude and behavior in determining whether social …