Ürün yerleştirme çalışmaları, belirli bir ürüne/markaya yapılan atıfların kurgu dahilinde o
ürün/marka hakkında farkındalık yaratma ve/veya farkındalığı dinamik halde tutmak için …

The video game and virtual reality became a new way of doing marketing considering their
growing popularity and the advances of new technologies in the past few decades. In this …

This paper explores the relatively new and understudied area of reverse product placement.
It focuses on the experiences of consumers who purchase and use fictional brands and …

The aim of this study is to investigate Bangladeshi viewers' attitudes towards product
placement activities. Here product placement indicates a paid form of non-traditional …

Detta arbete har undersökt vad Tv-spelare online tycker om omvänd produktplacering
(Reverse Product Placement, RPP) jämfört med vanlig produktplacering. RPP innebär att …

Os videojogos assumem-se, cada vez mais, como um dos meios de entretenimento mais
populares em públicos das mais diversas idades. Ao mesmo tempo, o product placement …

Several studies have noted the frequent use of fashion brand names in contemporary fiction,
but to date there has been little academic research into this phenomenon and the effect that …

Cette étude traite de l'évolution structurelle de la publicité hors-média développée durant la
Coupe d'Afrique des Nations (CAN) de football de 2010 à 2021. Il s' agit d'une étude …

This master thesis investigates a previously unexplored product placement variant the
author refers to as alienated product placements (ALPPs). Brands/products of companies …