The effect of live-streaming shopping on the consumer's perceived risk and purchase intention in China
C Song, Y Liu - 2021 - econstor.eu
Recent empirical research has indicated that the perceived risk in e-commerce affects the
consumer's purchase intention. Based on the Stimulus-Organism-Response (SOR) model …
consumer's purchase intention. Based on the Stimulus-Organism-Response (SOR) model …
Does source credibility matter in promoting sustainable consumption? Developing an integrated model
Purpose This paper aims to explore the role of source credibility while purchasing
environment-friendly products using Ajzen's (1991) theory of planned behavior as …
environment-friendly products using Ajzen's (1991) theory of planned behavior as …
An effort to increase waqf intention: The role of celebrity endorsers in social campaigns
The waqf is a fascinating research topic in Islamic economics (sharia). The massive potential
for collecting waqf donations in Indonesia has yet to be maximised. Using celebrities as …
for collecting waqf donations in Indonesia has yet to be maximised. Using celebrities as …
Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement
Masstige marketing has gained considerable attention in the recent past as a theoretically
significant and practically relevant concept. Masstige strategy encompasses all those …
significant and practically relevant concept. Masstige strategy encompasses all those …
有“新” 同享: 共有消费促进对不熟悉产品的选择
冉雅璇， 张谱月， 陈斯允， 项典典 - 心理学报, 2022 - journal.psych.ac.cn
共有消费是多位消费者共同参与并承担开销的一种常见的消费活动. 本研究基于风险转移理论,
探究了消费情境(单独消费vs. 共有消费) 对不熟悉产品偏好的作用机理及边界条件. 通过5 …
探究了消费情境(单独消费vs. 共有消费) 对不熟悉产品偏好的作用机理及边界条件. 通过5 …
The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity
This study investigates the effects of endorsements on consumer acceptance of upcycled
food (UF), a category often viewed as uncertain due to its origin from repurposed …
food (UF), a category often viewed as uncertain due to its origin from repurposed …
How does dataveillance drive consumer online payment resistance?
Purpose This study aims to examine the effect of dataveillance on resistance towards online
payment. Using a moderated-mediation framework, the study also investigates the …
payment. Using a moderated-mediation framework, the study also investigates the …
Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers
SR Nikhashemi, R Kennedy… - Journal of Marketing …, 2023 - Taylor & Francis
Brand community engagement in the virtual environment during a brand crisis has gained
attention from firms and marketing scholars due to innovative technologies. However, there …
attention from firms and marketing scholars due to innovative technologies. However, there …
[HTML][HTML] Factores que influyen en la intención de compra física y en línea de adultos mayores en supermercados
S Giraldo Acosta, J Cavazos Arroyo… - Estudios …, 2022 - scielo.org.co
Esta investigación buscó establecer las relaciones estructurales entre los riesgos percibidos
con la recomendación personal y electrónica del voz a voz, su impacto en la credibilidad de …
con la recomendación personal y electrónica del voz a voz, su impacto en la credibilidad de …
The relationships between corporate credibility, service convenience, and consumers' use intentions: Toward ticketing apps for low-cost carriers
KH Chen, FH Chang, YL Chen, PM Chen - Sustainability, 2019 - mdpi.com
This study explored behavioral models based on low-cost carrier customers' use of a
ticketing app. Technology readiness, service convenience, and corporate credibility were …
ticketing app. Technology readiness, service convenience, and corporate credibility were …