Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

Data availability and access to various platforms, is changing the nature of Information
Systems (IS) studies. Such studies often use large datasets, which may incorporate …

Covid-19 has become pandemic, spreading all over the world. Scientists and engineers are
working day and night to develop a vaccine, to evolve more testing facilities, and to enhance …

Although blockchain has attracted a great deal of attention from academia and industry there
is a lack of studies on acceptance drivers. This study explores blockchain acceptance by …

Elections are among the most critical events in a national calendar. During elections,
candidates increasingly use social media platforms to engage voters. Using the 2016 US …

The study highlights how digital marketing is often detrimental, when it is done by unskilled
service providers. It highlights how the hyped services of search engine marketing (SEM) …

Purpose Although blockchain is often discussed, its actual diffusion seems to be varying for
different industries. The purpose of this paper is to explore the blockchain technology …

With Rapid progress of wireless technology, the daily life of the citizens has undergone
drastic change. They are using sophisticated devices based on latest technology for their …

Social media had been extensively used for communication and networking purposes
among corporates. Literature indicates social media platforms had also been used by the …

The importance of data science and big data analytics is growing very fast as organizations
are gearing up to leverage their information assets to gain competitive advantage. The …