Diversity in advertising research refers to the portrayal of people with distinct attributes in
advertising, while inclusion refers to the valuation of their presence and perspectives in …

Since the introduction of the term “ageism” in the literature by Butler (1969), the number of
studies documenting the process of systematic stereotyping and discrimination against …

This interpretative literature review discusses research published between 2000 and 2015
that focuses on the media representation of older adults. The key objective is to offer a …

We would like to thank Rachel Hazelwood, our Editorial Administrator for the Routledge
Handbook of Cultural Gerontology who showed organisation, patience and kindness …

In this chapter we explore the relationship between gardens and gardening activity in later
life and the meanings older people ascribe to the domestic garden. As the work of Cheng et …

Purpose–The purpose of this study is to provide a multivariate segmentation model of the
older consumer market, utilising variables based on the major dimensions of ageing, and …

Fragwürdig wird aufgrund dieses Auswahlprinzips allerdings, dass es wiederholt zu
gewissen Redundanzen kommt, Zeugnisse dafür, dass die eigene Forschung zeitlich …

With aging societies, the mature consumer market brings new opportunities and challenges.
How shall marketers communicate with this market segment effectively through advertising …

Although the importance of older consumers to marketers is well documented, there exists a
relative paucity of UK‐based empirical studies into the perceptions and values of these …

In this commentary, I introduce the concept of patriarchal marketing in examining the
persistence of gender inequality in marketing and consumer culture. I define patriarchal …