Executive summary/Abstract Background In the field of terrorism research, the violent radicalisation of individuals towards perpetrating acts of terror has been the subject of …
H Zhang, Y Wu, D Buhalis - Journal of destination marketing & management, 2018 - Elsevier
Limited research has investigated the antecedents and consequences of memorable tourism experiences (MTEs) empirically. This study helps fill this gap by developing a causal …
KN Lemon, PC Verhoef - Journal of marketing, 2016 - journals.sagepub.com
Understanding customer experience and the customer journey over time is critical for firms. Customers now interact with firms through myriad touch points in multiple channels and …
JRK Wichmann, N Wiegand… - Journal of …, 2022 - journals.sagepub.com
Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging …
The current study intends to highlight the most relevant studies in simulated realities with special attention to VR and marketing, showing how studies have evolved over time and …
Many manufacturers look to business solutions to provide growth; however, success is far from guaranteed, and it is unclear how such solutions can create superior perceived value …
Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the repeat purchase intention of …
Augmented reality (AR) merges virtual elements with our physical context. Although there is evidence in marketing that AR may be superior to alternative formats, there is a lack of work …
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of …